BVLGARI’s Campaign for Save the Children Selected as One of Top Cause Marketing Campaigns of 2010
Press Release 2011
Bulgari’s global education campaign for Save the Children was honored with a Cause Marketing Halo Award in the Best Print Campaign Category at the Annual Cause Marketing Forum Conference in Chicago. A total of 18 awards were given out to programs judged the best cause marketing campaigns of 2010.
Winning Print Campaign Features Celebrities Wearing Bvlgari Ring
For its 125th anniversary in 2009, Bulgari launched a cause marketing program to support Save the Children’s Rewrite the Future initiative, an effort to improve the quality of education for the neediest children worldwide, especially those in conflict-affected countries. The Italian jeweler created a silver ring and pendant for the partnership with a portion of the proceeds of each jewelry piece donated to Save the Children.
Bulgari’s cause marketing campaign featured international celebrities to bring awareness and resources to one of the world’s most pressing issues. Bulgari recruited world-renowned photographer Fabrizio Ferri, who developed a photo essay and print material of celebrities wearing the ring, including Jessica Biel, Willem Dafoe, Terence Howard, Jason Lewis, Ricky Martin, Leighton Meester, Debra Messing, Ronaldinho, Isabella Rossellini, Sting, Ben Stiller and Olivia Wilde. (As you can see Kim Hyun Joong and Hwang BO also wearing that ring)
In its first year, Bulgari raised over $9 million to support education programs and teacher trainings in 10 conflict-affected areas around the world. Building on the success of the 125th anniversary jewelry, a new silver and ceramic ring was designed to celebrate the continued partnership with Save the Children. The ring debuted in October 2010 and supports Bulgari’s commitment for 2010-2011 of an additional $7.4 million to support classroom education, art education and therapy (Healing and Education through Arts or HEART), teacher training, and other related programs in 12 countries, including the United States.
Bulgari and Save the Children’s award for Best Print Campaign reinforces Bulgari’s commitment to helping Save the Children bring education to children around the world.
(excerpt from SavetheChildren.org)
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source: SavetheChildren.org.com
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