Young women are the dominant audiences of the indoor theatre cable dramas.
According to the investigation by the viewership rating agency “AGB Nielsen”, the KBSN drama “Glowing She!” that was first aired on January 7, 2012 achieved a momentary viewership rating of 1.04%. This record is said to be the evidence of the indoor theatre cable drama trend. A viewership rating of 1% is normally the benchmark of success for most cable dramas, thus it’s a great starting point for this drama.
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The momentary viewership ratings among 10-to-19-year-olds and 20-to-29-year-olds are 1.15% and 1.19% respectively, creating a path that leads this drama to success. This drama has received unexpected popularity because the viewership ratings of most cable dramas depend on young female audiences.
On the other hand, “Glowing She!” that’s filmed mostly at the broadcast station is about an intelligent and optimistic girl named Jeon Ji Hyun (28-year-old So Yi Hyun) and her life that is full of conflict and her pursuit of love. This drama airs every Saturday at 12p.m. on KBSN.
CHINESE TRANSLATION
室内剧场的cable drama的热风以年轻女性观众为主导。
收视率调查机构AGB尼尔森媒体调查中显示，本月7号初放送的KBS Drama Channel的“明艳动人的她”瞬间最高收视率达到1.04%，这一纪录再次确认为室内剧场cable drama的热风。普通cable drama的成功基准是收视率1%左右，这部剧的开端可谓是相当顺利。
特别是10代和20代女性的瞬间收视率分别为1.15%和1.19%的纪录 致使整体达到最高收视率为今后“明艳动人的她”的成功开了绿灯。这期间报纸上都没能预料到的人气是因为大部分cable drama主要由于年轻女性观众牵引着收视率。实际上电视剧整体平均收视率超过2%的话，在已经结束的tvN的“花美男拉面店”最终回因20代女性最高收 视率超过3%致使收视率上升，“padampadam，他和她的心脏跳动声”上月4号放送中也是因20代女性最高收视率1%以上的纪录。
另一方面，“明艳动人的她”以放送局作为舞台讲述了聪明且乐观的‘全智贤’（28.苏怡贤）左冲右突的事情和独自追求爱情的故事。电视剧于每周六晚12点在KBSDrama频道播出。
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Source: CNEWS
Chinese translation: Candy盛 @ 初心-金亨俊中文网 (870803.net)
English translation: @tzeyin28 @ facebook.com/DS501fanpage
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