According to the company on September 20, Seohyun will now join Kim Hyun Joong, Won Bin, and Park Min Young who have already been the leading models for almost a year for the company.
Seohyun will first appear on "Arsainte Eco - Therapy Tonic with Essentials" T.V. CF with Kim Hyun Joong during October.
The Face Shop hopes to increase their popularity while expanding new ideas among a more diverse group of people with the help of Seohyun's popularity around the world.
A representative from LG Household and Health Care, Lee Man Hee, stated, " SNSD's Seohyun has a fresh and intelligent image which definitely fits the image of our brand. I hope 'The Face Shop' invokes new interest for the new generation to become more feminine and stylish."
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